Starting a new brand from scratch.
Working with other talented classmates, we created a new brand for a fictional coffee company, Slow Grounds. This brand was founded on the idea of slow and thoughtful living and leveraged design to illustrate our vision.
Logo Design & Typography
Primary Logo
Secondary Logos
Patterns
App Prototype
We utilized Figma to create a functional app where shoppers could purchase Slow Ground coffee grounds and merchandise.
We incorporated all of our brand elements, style, and patterns within our app.
Audience Type
We created a user persona and user experience map for our prospective audience types, and tailored our app to their needs.
